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Digital Marketing Strategy

9,10,13 August 2021 -3 half days
Our Digital Marketing Strategy course is developed to address the significant shift to a new business world, where companies, entrepreneurs and institutions are facing a very different reality shaped by the digital transformation. You will get a strategic understanding of the opportunities and challenges of the digital transformation process and learn how to approach digital marketing holistically. Register now

Portfolio and Project Management

13 Sep 2021
This interactive course builds on our Project Management short course, covering the theory and current practice of project portfolio and programme management. Register now

Latest news

Critical issues for people in organisations

For our May article, we look at the key issues relating to people in organisations. We spoke to two alumni of Executive Education’s Strategic People Programme who offered some timely advice for senior professionals and leaders.

Is your Digital Marketing Strategy working?

As we emerge from our second COVID-19 lockdown, Senior Lecturer at the Graduate School of Management and Executive Education’s facilitator of Digital Marketing Strategy Julia Fehrer paints a picture of where we are at now with digital marketing and offers some key takeaways on how you can get your digital marketing strategy working for you today.

Julia Fehrer

New Live Virtual Programmes

We don’t need to tell you how much digital transformation has affected the way we all do business, with the lockdown months forcing most of us to quickly adjust to new ways of working.

New Live Virtual programmes

A practical guide to connected leadership

Over the last couple of months, the business landscape has changed dramatically. It’s a good time to reflect on how to lead teams from a distance, within uncertainty, and what this means as we move forward at Level 1. The following are some practical tips from Dr Peter Blyde who is a regular facilitator on Executive Education programmes.

A practical guide to engaged/connected leadership

          

       

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vitae interdum justo. Nunc sit amet magna volutpat, venenatis ante nec, egestas leo. Vivamus quis dapibus odio.

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Data analysts claim stake in US election victory

Hillary Clinton’s failed presidential campaign should warn organisations to look for truth – not affirmation – in data or risk being led astray.


Start the conversation towards building a high performance team

Do your team meetings deliver more than the hourly cost of each staff member in attendance – or do they waste time and money?


Brand avoidance: Why don’t you like me anymore? Dr Mike Lee on the Good, the Bad, and the Ugly of Brand Resistance

What do you do when consumers turn against your brand, avoiding it on fervently held points of principle?


 

Patrick Rottiers: When is the last time you upgraded your negotiation skills?

Brokering lasting, solid, inspiring agreements is arguably an essential management activity for most professionals in any organisation from start-up, blue chip, profit or non-profit.

Five steps to create and lead agile businesses

Many business plans read like bedtime stories – there are heroes, villains, an interesting plot and nearly always a happy ending. The process of creating a plan makes us feel safe and warm but it bears little resemblance to the world we live in.


Six insights into developing a capable and adaptive process

A company’s ability to change depends on its organisation’s capabilities, three key factors impact these capabilities, resources, processes and values.

As an organisation matures processes become increasingly important. Executive Education facilitator Lim Lip Khoon gives six insights into developing efficient and adaptive processes.


How to “be” in the world of fast digital communication

Technology has rapidly changed the way we communicate, from the invention of the hand-cranked telephone in 1876 to the Apple iPhone in 2007 – and it’s not slowing down.


Nam scelerisque ligula id felis aliquet luctus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vitae interdum justo. Nunc sit amet magna volutpat, venenatis ante nec, egestas leo. Vivamus quis dapibus odio.

Watch video
Read more


Nam scelerisque ligula id felis aliquet luctus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vitae interdum justo. Nunc sit amet magna volutpat, venenatis ante nec, egestas leo. Vivamus quis dapibus odio.

Watch video
Read more


Data analysts claim stake in US election victory

Hillary Clinton’s failed presidential campaign should warn organisations to look for truth – not affirmation – in data or risk being led astray.


Start the conversation towards building a high performance team

Do your team meetings deliver more than the hourly cost of each staff member in attendance – or do they waste time and money?


Brand avoidance: Why don’t you like me anymore? Dr Mike Lee on the Good, the Bad, and the Ugly of Brand Resistance

What do you do when consumers turn against your brand, avoiding it on fervently held points of principle?


 

Patrick Rottiers: When is the last time you upgraded your negotiation skills?

Brokering lasting, solid, inspiring agreements is arguably an essential management activity for most professionals in any organisation from start-up, blue chip, profit or non-profit.

Five steps to create and lead agile businesses

Many business plans read like bedtime stories – there are heroes, villains, an interesting plot and nearly always a happy ending. The process of creating a plan makes us feel safe and warm but it bears little resemblance to the world we live in.


Six insights into developing a capable and adaptive process

A company’s ability to change depends on its organisation’s capabilities, three key factors impact these capabilities, resources, processes and values.

As an organisation matures processes become increasingly important. Executive Education facilitator Lim Lip Khoon gives six insights into developing efficient and adaptive processes.


How to “be” in the world of fast digital communication

Technology has rapidly changed the way we communicate, from the invention of the hand-cranked telephone in 1876 to the Apple iPhone in 2007 – and it’s not slowing down.


Nam scelerisque ligula id felis aliquet luctus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vitae interdum justo. Nunc sit amet magna volutpat, venenatis ante nec, egestas leo. Vivamus quis dapibus odio.

Watch video
Read more


Nam scelerisque ligula id felis aliquet luctus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vitae interdum justo. Nunc sit amet magna volutpat, venenatis ante nec, egestas leo. Vivamus quis dapibus odio.

Watch video
Read more


Data analysts claim stake in US election victory

Hillary Clinton’s failed presidential campaign should warn organisations to look for truth – not affirmation – in data or risk being led astray.


Start the conversation towards building a high performance team

Do your team meetings deliver more than the hourly cost of each staff member in attendance – or do they waste time and money?


Brand avoidance: Why don’t you like me anymore? Dr Mike Lee on the Good, the Bad, and the Ugly of Brand Resistance

What do you do when consumers turn against your brand, avoiding it on fervently held points of principle?


 

Patrick Rottiers: When is the last time you upgraded your negotiation skills?

Brokering lasting, solid, inspiring agreements is arguably an essential management activity for most professionals in any organisation from start-up, blue chip, profit or non-profit.

Five steps to create and lead agile businesses

Many business plans read like bedtime stories – there are heroes, villains, an interesting plot and nearly always a happy ending. The process of creating a plan makes us feel safe and warm but it bears little resemblance to the world we live in.


Six insights into developing a capable and adaptive process

A company’s ability to change depends on its organisation’s capabilities, three key factors impact these capabilities, resources, processes and values.

As an organisation matures processes become increasingly important. Executive Education facilitator Lim Lip Khoon gives six insights into developing efficient and adaptive processes.


How to “be” in the world of fast digital communication

Technology has rapidly changed the way we communicate, from the invention of the hand-cranked telephone in 1876 to the Apple iPhone in 2007 – and it’s not slowing down.


Nam scelerisque ligula id felis aliquet luctus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vitae interdum justo. Nunc sit amet magna volutpat, venenatis ante nec, egestas leo. Vivamus quis dapibus odio.

Watch video
Read more


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