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Digital Marketing Strategy

9,10,13 August 2021 -3 half days
Our Digital Marketing Strategy course is developed to address the significant shift to a new business world, where companies, entrepreneurs and institutions are facing a very different reality shaped by the digital transformation. You will get a strategic understanding of the opportunities and challenges of the digital transformation process and learn how to approach digital marketing holistically. Register now

Portfolio and Project Management

13 Sep 2021
This interactive course builds on our Project Management short course, covering the theory and current practice of project portfolio and programme management. Register now

How to transform performance from good to great

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It all began back in 1986, when an article called “The New New Product Development Game” was published in the Harvard Business Review. In it, authors Hirotaka Takeuchi and Ikujiro Nonaka argued that the old, sequential approach to developing new products (“waterfall planning”) was no longer viable. Instead, they cited Japanese companies who were using a faster, more flexible method – “as in rugby, the ball gets passed within the team as it moves as a unit up the field”. This approach, now called “agile”, changes the way people think about business, introducing creative, market-driven ideas into organisations which previously had cumbersome processes that set them up for failure.

Agile principles have since transformed the business world, most notably in the IT sector. Companies like Apple, Google, and Spotify have achieved their astonishing growth in large part by adopting this methodology. Smaller organisations tend to use it right from start-up, because they have no option but to be agile if they want to succeed in today’s constantly changing and fiercely competitive world.

Agile principles can be applied to any business, not just new product development. “Everyone can benefit from these skills, both in business and in their personal lives”, says Steven Briggs, facilitator of the new Executive Education course “Agile Fundamentals”.

With a background of project management in the manufacturing sector, Steve moved into teaching in 2008. He is passionate about improving performance in New Zealand organisations, and recently helped to design the Master of Engineering Project Management degree offered at the University of Auckland.

In this short podcast, Steve explains the fundamental principles of agile, and how they can be applied to dramatically improve both the performance of individuals and teams, and the value of their output, whether that is a product, process or service.

Steven Briggs facilitates the Executive Education course Agile Fundamentals


          

       

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