Digital Marketing Strategy

Overview

SEM, social, websites, email automation … the digital marketing arena is growing rapidly with new technologies and channels, which can make it hard to find your anchor point. Facilitated by a senior industry digital expert, this course gives you a top-line view of the social and digital landscape, and the key areas you need to focus on when developing a digital marketing strategy for your business. You will learn about key digital channels and disciplines, and how to get your digital and social ecosystem working cohesively for your business gain.

Topics covered

This interactive two day course brings together digital marketing principles, case studies, models of engagement and examples of practical application.  Participants are encouraged to come with questions, join discussions and work on a digital marketing action plan to take back into their business.

• Why digital marketing is so important for your business 
• Determining your business and digital marketing goals
• The elements which make up digital marketing, and where each sits within the conversion funnel
• The digital and social media landscape in 2017: trends and opportunities
• Digital marketing inspiration from local and global brands
• Utilising digital marketing concepts and  approaches:
• Social Media marketing and Email
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Content marketing and media
• Websites
• Remarketing
• The fundamentals of creating a digital media strategy
• How to measure and demonstrate success  

Outcomes

You will:

• Clearly understand the elements of digital marketing and how they can drive business objectives
• Be informed on which digital marketing levers to pull to return the greatest gain for your business
• Learn to create a top-line digital marketing strategy for your business
• Have an action plan on resourcing for best digital marketing output
• Maximise your effectiveness as a skilled digital marketer

 Your organisation will:

• Welcome back a digital marketing-conversant team member
• Benefit from a new objectives-led focus on digital marketing activity
• Make the most out of your marketing strategy and digital marketing  opportunities

What participants say

"The case studies and group discussions allowed me to gain good understanding of the thought processes of marketers. A good summary of the various digital marketing platforms were provided."
Samson Cheung - Manager @ Ernst & Young Ltd

“This is a great refresher course, covering the digital marketing toolset and the tactics to deliver against core marketing and engagement strategy. The facilitator covered everything from SEM through to the latest uses for Instagram and particularly, measuring what works.”
Gerard Martin - Relationship Manager @ External Providers

Who should attend

• Marketing and communication professionals who need to understand digital disciplines in more depth or want to further develop their existing roles 
• Marketing professionals wanting to build and boost their career in digital marketing
• Team members who are planning to get into marketing
• Non-marketers whose roles overlap with digital marketing planning and output

Your organisation may be eligible to use a Capability Development Voucher through the NZTE Regional Business Partner Network on this course. Follow this link to find out more www.exec.auckland.ac.nz/nzte 

This course may qualify as a continuing professional development (CPD) activity.  Please check with your professional body.