Communicating with Impact in a Digital Age

Overview

Communicating using digital communication technologies is rapidly becoming integral to most working professionals and businesses. It is increasingly important that an employee can craft effective messages in order to develop a professional social media presence. Everyone uses digital tools, but not everyone is good at creating effective and authentic interactions in the digital space.

This course will combine a one-day workshop with online bespoke feedback and pre- and post-workshop interaction including a video conference. We will explore the digital communication landscape and help participants develop communication strategies to harness the opportunities offered by the digital workplace. Through skilled social dialogue, participants can increase their interaction and engagement with their colleagues, managers, customers and agencies.

Topics covered

• Why is your professional digital communications strategy important?
• What are your social media goals?: auditing your current presence
• How do you want to be seen?: creating the right presence
• How do you stay relevant and current?: maintaining your presence
• How do you present with impact in the digital landscape?: presenting in digital contexts
• How do you craft professional, effective messages?: planned and unplanned communications for a range of digital media channels

Outcomes

Personal benefits:

• Enhance your executive social media presence
• Improve your oral and written professional communication skills using a range of media and technologies
• Develop credible and confident strategies to communicate fluently and effectively using digital technologies

 Organisational benefits:

• Ongoing engagement with personal and organisational branding
• Cultivation of professional digital communication strategy competencies
• Confidence and fluency in digital communication interactions

Who should attend

This course would suit professionals and managers at all levels, especially:

• People in their early to mid-career development stage
• People who are keen to develop business communication strategies using social and digital tools more effectively
• People who would like to develop an impactful professional online presence

Participants should have access to personal communication technology, i.e. a smartphone, tablet or computer, to enable them to join the pre-course video conference, prepare and send online portfolios/profiles and receive personalised feedback.

Your organisation may be eligible to use a Capability Development Voucher through the NZTE Regional Business Partner Network on this course. Follow this link to find out more www.exec.auckland.ac.nz/nzte 

This course may qualify as a continuing professional development (CPD) activity.  Please check with your professional body.